Critical and Creative Thinking in Short Essays Essay

Describe a situation of public interest in which critical and/or creative thought could have been used for a better outcome. Describe why it is important to think critically and creatively in similar situations. Recent racial unrest has been a hot topic in the public interest arena. With the death of a young man as a result of an encounter with law enforcement is difficult enough to deal with. Add to that dynamic that the young man was black and the officer was white, and the dynamic instantly intensifies. That moment becomes and instant opportunity where critical and/or creative thought should be considered instead of a knee jerk reaction since there was nothing in place prior. My addressing this does not have anything to do with the result of the riots, but everything to do with the reactions from both sides of the dilemma. Both sides needed to consider what actually happened, how the entire event took place and ended, as well as what the next step should be in anticipation of every scenario possible. There are enough brilliant minds in law enforcement as well as in the community that feel defied, to bridge whatever differences that may have been occurring prior to the event. If the community and the department that is in place to serve and protect them would pause long enough for what is in the best interest of all, they likely would have opted on an approach similar to a Community Policing approach where both sides were involved with changing the minds, actions, and directions of the entire community. Define free will, truth, knowledge, and opinion. Explain how we use them to form thoughts. What role does each play in critically assessing situations? Free will, by definition, is having the ability or power to act without regard to limitations and at the individuals own discretion. Now, to define the word truth, it would be that it is anything that is true  in accordance with fact or reality and is also a fact or belief that is accepted as true. Next is knowledge which is defined as facts, information, or skills learned by a person or group of people. This can be done through experiences or an education. Simply, it is having the awareness or familiarity that is gained by experience of a fact or situation. Lastly, is the word opinion. This relates to a view or judgment formed by an individual or a group about something or anything and it is not necessarily based on fact or knowledge. Often it is an estimation of the quality of worth of someone or something that is the beliefs or views of a large number or majority of people about a particular thing. It essentially is an estimation of the quality or worth of someone or something. Each of these has a role and each plays in critically assessing situations. For instance, ‘free will’ allows for a decision to be made based solely on how an individual feels about what is being addressed. They can form their own belief or judgment and choose how they feel about it, how it affects them, without the concern on how it will make others feel about them. Now relating to ‘truth’, all of the information that is known and to be true is presented and a determination of how one feels about it or allows it to affect them is their choice. ‘Knowledge’ allows a person to form an immediate attitude or estimation about any topic because personal experiences or obtained information creates an influence or reaction immediately. The word ‘opinion’ has almost as much of an opportunity to make an immediate impression. This is mostly based on knowledge that may have been obtained but not personally experienced. Identify three hindrances to the critical thinking process. Determine methods for overcoming these hindrances. Identify a time in which you experienced a hindrance in critical thinking. Describe a method you could use to overcome the hindrances. To define  Ã¢â‚¬Ëœhindrances’ before identifying how it effects the critical thinking process, I would say it is a resistance to change, conformity, and/or self-deception. I will address how to overcome these in the order that they listed. First, to overcome resistance to change, a person must be open-minded and welcoming to things that are new. This does not mean that they must be immediately accepted, just considered. Secondly, to overcome conformity, it simply needs for a person to think for themselves and not be concerned about what other people believe or even if they share your view. Lastly, to overcome self-deception, we must be honest with ourselves, our inner selves. Once we obtain as much information about a person, subject, or topic, we base our findings on what we now know or feel about it. A time when I was personally faced with any of the hindrances listed, was when I assumed the new position with this startup company. It is very different from any other position that I have held. Although I do not have a vast knowledge of everything that goes on in the company, I bring an incredible amount of experiences. Here, I have experienced many coworkers at my level of management that insist that they know what is in the best interest of the company on any given situation. Although they ask for opinions, they often go with their own. Everyone is just supposed to be on board and there are some that act like lemmings and simply follow along. To not ‘make waves’, I often allowed this to continue, although I felt strongly that the input I had was not only valid, but equally important. To combat the resistance to change, I openly considered what the final decision was going to be and honestly weighed it against my input. I then decided that conforming was not necessarily in the best interest of the company, so I composed an approach to share what I had to offer and compared it to what was being considered. During establishing how I was going to present it, I was able to share this with vigor and assurance because I was honest with myself when weighing both mine and their options. Identify a message in advertising. Describe how you perceive the message of the advertisement. Try to determine the reality of the advertisement. Distinguish between your perception and the reality of the message. I am a Harley Davidson fan, I own one and I ride it often despite the weather conditions. Very often, other motorcycle companies will do what they can to mimic the style and grace of the Harley Davidson. This is to convince potential buyers that they are just as good  if not better, and less expensive. Although some parts of their advertisement may be true, there are many parts of it that are not. What they often end up doing is over emphasizing quality as well as quantity. It is not that it cannot be obtained, it is just that it can only be obtained for a nominal fee. Again, it is the fine print that most people overlook that actually reveals the truth. I have been deluded myself because of how convincing they campaign is, that I have pondered at least looking at their offer. With the advent of ‘pausing’ your television, I do so at the end of the commercial and read the fine print. More times than not, it reveals the condition that the motorcycle comes in and it is never what you see being driven around by the actor(s). Critical and creative thinking occurs in everyone’s life whether they realize it or not. It would be in the best interest of everyone if they realized the importance of learning to be a more critical and creative thinker. This way, they can feel better about the outcome or realize that the decision was theirs and not someone else’s. It is easier to learn from your own mistakes.

Fast Food Globalization

Fast Food Globalization Some people get confused when they hear the word, globalization. What is it? Globalization is a modern term used to describe the changes in societies and the world economy that result from dramatically increased international trade and cultural exchange. That means the world is slowly becoming one by producing goods and services in one part of the world, only to share it on an international level. This is a deeply controversial issue, however. Proponents of globalization argue that it allows poor countries and their citizens to develop economically and raise their standards of living. Whereas, opponents of globalization claim that the creation of a free international market has benefited multinational corporations in the Western world at the expense of local cultures and common people. Clearly, fast food is a representative of this globalization process. In this essay, I will discuss the globalization of fast food in other countries and the negative effects it has made on traditional diets, eating habits, and culture as a whole. A major challenge of doing business internationally is to adapt effectively to different cultures. Several fast food companies have shown the willingness to adapt to local customs. Some examples of how international fast food chains have attempted to accommodate local tastes include: the Teriyaki McBurger at a McDonald’s in Japan, consisting of a sausage patty in a bun with teriyaki sauce; a curry potato pie and a red bean ice cream sundae in Hong Kong; a broiled salmon sandwich at a Burger King in Chile; even a pizza from Pizza Hut was â€Å"delivered† to the International Space Station in 2001, a collaboration between the company and Russian scientists. But no matter where fast food restaurants are located or what type of food they sell, their most fundamental operating principle is standardization. This means selling the exact same food everywhere, limiting the number of food choices. For some people, it is comforting when there aren’t very many choices, knowing in advance what they will be eating and how it will taste. Ironically, there are some people who dislike fast food, yet a hungry person in a hurry or someone who is far away from home would often find it convenient. In 1921, the first business to be called a fast food restaurant was White Castle, located in Wichita, Kansas. It sold hamburgers for five cents each. The idea caught on and by the late 1930’s, a California restaurant called Bob’s introduced a hamburger with two patties of meat and named it the Big Boy. After World War II, the number of restaurants specializing in fast food grew tremendously. Therefore, each company needed a special feature to survive in the competitive marketplace. But how can one stand out from the rest when selling the same types of fast food? The innovators at White Castle developed a solution to this problem: aggressive advertising. By featuring commercials with cheerful music and catchy jingles on the radio or television, fast food companies were able to rely on their marketing strategies to convince consumers that their food offered the best taste and value money could buy. Changes in lifestyles and eating habits, such as the consumption of fast food and the dependence of food imports has led to the decline of traditional foods and cultures. With that being said, nutritional related chronic diseases such as obesity, diabetes, high blood pressure, heart diseases and stroke are on the rise and accounts for more than fifty percent of the deaths in the region. Americans traditionally eat a mixture of some of the best and some of the worst foods you can find for breakfast. Among the worst: fatty sweets, like doughnuts and cinnamon rolls; salty meats, such as sausage and bacon; and eggs, whose yolks add more cholesterol to the average American’s diet than any other single food. Among the best: fresh fruit or juice; dairy foods that are low in fat, like yogurt and milk; and whole grains found in hot or cold cereals. The problem is that the food industry keeps tempting us with an abundance of less nutritious foods that cater to our fast paced lifestyles. For Americans, their biggest challenge is rushing to get dinner on the table, leading many people to rely on take-out, fast food or easy-to-fix convenience foods. Fast food is convenient because you get it fast, it fills you up and you don’t have to worry about sanitary issues. Globalization is primarily about speed and this is why the world has taken up American eating habits. People are so pressed for time that they resort to fast food. But because people are consuming more food these days, it theoretically, should take longer. As a result, poor eating habits means more eating disorders and health issues. This is a growing crisis and the only way to fix this, is to make it easier for people to eat healthier without having to take a lot of time worrying about it and actually doing it. After four decades, our obsession with fast, cheap food has transformed our towns and flooded the labor market with low-paying, dead-end jobs. Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars. In fact, they spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music – combined. These are just a few facts about the negative effect globalization has made on traditional culture here in America. Today, the only Americans who earn lower wages than fast-food workers are migrant farm workers. It now employs some of the poorest, most disadvantaged members of American society. Fast food companies often teach basic job skills to people who can barely read, whose lives have been chaotic or shut off from the mainstream. According to an article found in the Rolling Stones magazine, a survey of American schoolchildren found that ninety-six percent could identify Ronald McDonald. The only fictional character with a higher degree of recognition was Santa Claus. Its corporate symbol, the Golden Arches, is now more widely recognized than the Christian cross. It’s devastating to see how the impact of McDonald's on the nation's culture alone, has forced our economy and diet into a state of despair that it is in. I have discussed how the fast food industry has played a crucial role in the globalization process, as well as how it has affected the poor eating habits of traditional diets in America. The globalization of fast food has made such a negative impact on today’s society, that there is no denying what our future holds. Right now is the best time to make fast food less unhealthy and make healthier food more rapidly available. In conclusion, the world as we know it is heading towards a never-ending battle of complicated health issues and an onset of shortened life spans. I’m sure we can all agree that America loves value. But in the end, if you know it can cause obesity, it’s a pretty poor value. Not only are you going to end up with expensive health-care costs, but you’ll also end up earning less money. If we don’t take the proper precautions now, we could end up with all kinds of economic consequences on a worldwide scale. Works Cited Ancker, William P. â€Å"Fast Food and Globalization. † English Teaching Forum. Bureau of Educational and Cultural Affairs. 11 Mar. 2008 . —. â€Å"Fast Food World: The Hamburger Comes of Age. † English Teaching Forum. Bureau of Educational and Cultural Affairs. 11 Mar. 2008 . â€Å"The Best & Worst Breakfasts. † FindArticles. com. Nov. 1999. Nutritional Action Health letter. 11 Mar. 2008 . Schlosser, Eric. â€Å"Fast-Food Nation: The True Cost Of America's Diet. † Rolling Stones 3 Sept. 1998. 11 Mar. 2008 . Stein, Joel. â€Å"A New Fast-Food Invasion. † Time. com 29 Mar. 2007. 11 Mar. 2008 . Williams, David E. â€Å"A Nation’s Eating Habits. † CNN. com 8 Dec. 2006. Healthy Bodies. 11 Mar. 2008 .

Contributions of Civil rights Movement in post-world war America to Essay

Contributions of Civil rights Movement in post-world war America to the Political and Social Development of the United States - Essay Example The paper tells that following the civil war, the thirteenth amendment eradicated slavery and the blacks gained their freedom. The freed blacks were mostly illiterate and were property or money bereft. In the south where there was slavery predominance, inequality and racism were rampant. The state and federal governments facilitated many democratic reforms in the 1860s and 1870s to support black assimilation into the white people. The 14th amendment guaranteed the blacks equal rights which were federally protected. The 15th amendment provided approval rights for every black man to vote. Throughout the construction era, new found rights were short lived. The southern whites employed various means to bar the blacks from enjoying any citizenship benefits. They kept the blacks totally disenfranchised through intimidation and harassment. A Cold War rose up in America as the World War II came to an end. Momentous changes in America pertinent to nationalization emerged. The changes enhanced support for an emergent Civil Rights Movement that chiefly aimed at doing away with southern segregation rules and overturning the 1896 ramifications of the Plessy vs. Ferguson case at the Supreme Court. Both the congress and the court in 1954 affirmed what individuals like Martin Luther King were preaching to both white Americans and the black. The black Americans had courageously served in the Second World War which was celebrated for its outstanding contributions even though segregation still continued in the armed forces. While the black Americans were roughly 10% of the whole population, they were approximately 11% of all registered in the military service. American Civil rights were strongly aided by the augmentation of Liberal Democrats in the northern part of America that were firmly in desegregation support (Cashman 82). On the other hand, Republicans were moving towards the southern part where segregation took the fore front. The â€Å"I have a Dream† words of Mart in Luther King Junior at the nation’s capital were probed up by the civil rights words. In collaboration with other black activists, they were main partakers in the Civil Rights Movement. In the first place, this movement was to abolish slavery and weighty intimidations and harassments of the black. Segregation in the communal schools was not constitutional. Earl Warren the chief justice presented the separate but equal decision by the court was a violation of the Africa American’s rights. An incident that attracted the public eye was unfolded in Montgomery where there was segregation of the black Africans at the buses. The blacks were to reserve seats for the whites whenever the whites have filled the front seats. This law was defied by Park who was a black and was later arrested. The black community responded to the arrest by a one day boycott of the public buses of Montgomery. A lead massive movement organized by preacher Martin King Luther Jr., NAACP and other Afri can leaders challenged the racist laws of Montgomery. The boycotts went on for more than one year despite harassment and taunting from the white community. The federal courts then intervened by desegregating the buses on 21st December the year 1956. As the pace quickened, the blacks made an effort to attentively pass an Act of Civil Rights that would enforce other rights including voting rights. The Student Nonviolent Coordinating Committee i.e. SNCC was formed by the black

John Lockes Possible View of Kantian Theory and Utilitarian Theory Essay

John Lockes Possible View of Kantian Theory and Utilitarian Theory Evaluations - Essay Example This established basis of the social contract to ensure peace and order. The Kantian theory identifies rules as a basis for ethics. Established rules define individual’s obligations and an ethical act is one that is consistent with stipulated duty. This identifies a center of power, real as a body that establishes rules or virtual through socially or traditionally created rules. The Kantian theory would demand compliance with established rules that govern patents and respect for rules that established the patenting authority and would justify Grace’s operations under the existing patent (Brooks and Dunn 182- 185; Waluchow 121- 124). The utilitarian theory, however, focuses on consequences of actions and justifies actions that offer net benefits to a majority of members of the society. The theory justifies an act when the act offers net benefits and to more people. Even though the case identifies the development of a beneficial product, patenting the product protects one entity’s rights and prohibits other people from free benefits of the neem product as an insecticide. It also limits use among individuals who could have been using the product in its crude form, under the patient's physical jurisdiction and would, therefore, be unjustified under utilitarian ethics. John Locke would, therefore, support the Kantian evaluation that justifies the rule-based ethics because of the corresponding respect of power in the Kantian theory and Locke’s theory of social contract. The theorist would, however, undermine utilitarian theory’s evaluation because of its susceptibility to selfish interest, based on altruism, which only leads to chaos (Brooks and Dunn 182- 185; Waluchow 121- 124).

Finance 2 Essay Example | Topics and Well Written Essays - 1000 words

Finance 2 - Essay Example sales and purchase agreements or decisions in the ‘futures market to develop a known price level’ and mainly ‘to offset the risk exposure and to limit themselves from any price fluctuations’. (investopedia.com) Although the future and forward hedging through future and forward contracts respectively are almost similar in nature yet there is one main difference between the two. Forward Contracts are made for fairly large transactions whereas future contracts are reached for smaller amounts. The large organizations such as multinational or supranational companies, large financial or investor groups may involve themselves in forward contract hedge. Monet market Hedge is an internal hedging technique which refers to â€Å"borrowing and lending transactions to eradicate currency risk by locking the particular variables related to foreign exchange and cash equivalents.† (Kofi Bofah) Currency Option is another instrument utilized by investors or corporations to hedge against negative fluctuations, volatility or movements in foreign exchange rates. In simple words, I can say that Currency Option is an agreement through which the holder f currency has the ‘right to involve in buying or selling of currency at a specified time period.’ For instance, in our case, Hybat Corporation can hedge against foreign currency risk by purchasing a currency option put or call. If it believes that USD/HUF rate is going to fall from 250 to 200 meaning that it will become more expensive for US Hybat to convert its export revenues from HUF to Dollar and send it to its parent company so Hybat would want to buy a ‘put option’. Similarly, if the rate is going to increase from 181 to 200, then Hybat would want to buy a â€Å"call option on USD/HUF so that  it could  stand to gain from an increase in the exchange rate† (or the  USD rise). (Investopedia.com) You must independently justify the credit rating for each category given. That is, if you use these catagories, they

Brain Development Research Paper Example | Topics and Well Written Essays - 750 words

Brain Development - Research Paper Example Brain functions through activity of neural circuits. These circuits are formed from the fetal period and throughout the life by forming synapses in a process called synaptogenesis. The necessary neutrons that a brain will have until death are almost present in a new born baby's brain. During the development stage 250,000 neutrons are added per minute. The brain grows after birth by increasing the size of the neurons and consequent increase in number of supporting cells. The weight of the brain of the newborn is approximately 300 grams. Brain weight increases with age and achieve mature weight between six and fourteen years of life. The baby's brain moulds itself in response to the demands of the surroundings. The child's brain is an amazing learning engine. A child learns to do everything step by step in his growing stage. Children acquire language in a fast pace. It is found out that a baby reacts to language with his complete brain until he is one year old. Brain imaging studies suggest that the brain continues to develop through adolescence and into young adulthood. During adolescence, the parts of the brain that are liable for expressing emotions and for seeking enjoyment tend to mature sooner than the regions of the brain that control impulses, reasoning and decision making. The adult brain is related mostly to the human intellect. The modern science admits that emotions are fundamental to the general mental health. Recent studies show that brain produces new neurons even at the age of seventies. The normal aging process leaves most mental functions unharmed, and even provide the brain with unique advantages that form the root of wisdom The 'Edwin Smith Surgical Papyrus', written in the 17th century BC, has the earliest recorded reference to the brain. Hippocrates believed the brain to be the seat of intelligence. Studies of the brain became more sophisticated after the invention of the microscope. In the late 1890s Santiago Ramon y Cajal and Camillo Golgi suggested the neuron doctrine, which established that the functional unit of the brain is the neuron. Related studies by Paul Broca suggested that certain regions of the brain were responsible for certain functions. Modern researches are ongoing to show that distinct areas of the cortex are activated in the execution of specific tasks. The advance in neuroscience in the last 10 years is ahead of that has made ever since the studies of brain began. let us try to brief the current trends in the studies of brain. A child gets adapted to the environment at his birth, due to the presence of abundance of the neural circuit in his brain. Healthy brain cells will die if they don't have to perform during the critical periods of a child's developmental years. Each element of a picture which we see is sent to different parts of the brain for processing. The human brain's capacity is best standardized by the number of connections that develop among its billions of brain cells. Different neurological and behavioral differences come out in the early developmental stages and continue throughout a lifetime. Neuro-biological differences mostly causes many of the gender-specific patterns in learning and behavior. Immobility is unable to get along with complex learning experiences. Continual stress and fear can lead to the physical destruction of neurons in the hippocampus, a sub-cortical structure that plays an important role

Case study Essay Example | Topics and Well Written Essays - 4250 words

Case study - Essay Example a. Identify one short term business objective and one long term business objective from a case study. You are required to provide two case examples for a short term business objective and two case examples for a long term business objective. a. List and discuss two advantages and two disadvantages of packaged (a.k.a Off-the-shelf) software. You are required to use two case studies to derive the examples for the advantages and the disadvantages. Rolls-Royce’ ERP R/3 systems is packaged system. For the implementing this system we have to re-engineer the overall business processes. Main advantages of the ERP SAP R/3 as packaged software system for the Rolls-Royce are its reduced cost, high system quality and rapid implementation. Geneva has implemented SAP R/3 system that offers enhanced services and business handling. The main advantage/ benefit of this packaged software implementation is the utilization of the currently operation resources. These can be operating system, communications middleware, and technical infrastructure needed by the entire application modules. 2. IT Portfolio – â€Å"ES rarely meet the full business requirements in an organization. In general 80% of the requirements are met with an ES, while the rest (20%) of the requirements needs to be fulfilled with alternative methods†. a. Discuss the aforementioned statement in light of two case studies. You need to discuss why ES don’t provide all organizational requirements. You should also comment and provide specific examples from two case studies on the three things that organizations employ to increase the ‘fit’ between the system functionality and business requirements. The system implemented by the Geneva business has some of the areas those are not properly addressed. These areas can be intelligent business decision making. This aspect of this business remains unaddressed and business need to implement a decision making system. a.

Assignment3 Essay Example | Topics and Well Written Essays - 1000 words

Assignment3 - Essay Example Further, the topic would be explored in the following ways: (1) relating the topic in terms of relating it to the course readings; (2) determining how does the article reflect an aspect of coupling as described in your course materials; (3) stipulating specific ways the article encouraged one to take a closer look at topics covered in the course; and (4) comparing and contrasting findings or points made in the article and readings. The author averred that the issue of cohabitation has drastically changed over a period of six decades. It was previously perceived as a deviant act during the 1950s and 1960s. Slowly, this practice was accepted as a practice prelude to marriage. Several factors contributed to the change in perception on cohabitation, to wit: (1) reduced pressure on cohabiting couples to eventually marry; (2) changing views on expectations to marry depending on age, status, and duration of relationship; (3) perceived problems in relationships; (4) ultimate marriage goals. Contemporary trends show a marked prevalence and increase in cohabitation rather than marriage. According to Qu, â€Å"while cohabitation was largely a stepping stone to marriage for earlier generations, more recent generations of cohabitors are less likely to marry and more likely to separate than cohabitors of earlier generations† (2003, 36). However, it is interesting to note that despite the prevalence of cohabitation in today’s generation; the basic premise for its proliferation remains the same: couples opting to cohabit eventually hope or expect to get married sometime in the future. The article confirmed the lessons relayed especially during the discussion of the topic on Sex and the Emergence of Sexual Identities. The lessons indicated that â€Å"changes in sexual activity and attitudes have weakened the role of marriage as the

The Life of Claude Monet Essay Example | Topics and Well Written Essays - 1250 words

The Life of Claude Monet - Essay Example His mother was a musician and singing was part of Monet’s upbringing. His father was a shopkeeper but later was hired by hi half-sister Marie-Jeanne Gaillard’s husband called, Jacques Lecadre. The family had to relocate to Le Havre, on the Seine estuary, where Claude Monet received his primary education in a private school (Monet 2010 p. 1). Monet was an able and renowned artist who has produced masterpieces, nature being the focus of his pieces. It was at Seine estuary that Monet developed his artistic career. His love and perception recorded in his first youthful painting of the harbors, shores and small sailing craft. He learnt to appreciate nature and became sensitive of the weather. His hatred for school started as a young boy instead choosing to spend most of his time drawing images of his teachers in his copybooks. He spent most of his time along cliff and on beaches avoiding going to school. Monet’s love for the sea was immense and he claimed that, "I sho uld like to be always near it or on it, and when I die, to be buried in a buoy" (Monet 2010 p. 3). Most of the traits that made Monet a painter were evident by 1856 at age sixteen. He lacked faith in anything drawn from experience and was not religious. Monet was stimulated by hostility, diversity and lacked need for social approval. Monet was also very persistent in anything that he wanted to pursue. He was a heavy eater, and it was said that he ate food enough for four men. While pursuing his studies at Le Harve school of Arts, Monet started selling charcoal paintings to locals in the area. While studying under Jacques-Francois Ochard for several years, Monet met Eugene Boudin who helped him master oil paints and ‘Plein air’ techniques. After the passing away of his mother in 1857, Monet moved to live with his aunt Marie-Jeanne Lecadre (Artquotes p. 3). His observation of painters copying what famous artists had already done was evident in his tour of Louvre in Paris. As for Monet who travelled with his paints everywhere he went, he sat by the window and painted what was in view. He came closer to other painters during his visit to Paris. He met and befriended Edouard Manet. He went to Algeria and joined the first Regiment of African Light Cavalry in 1861, where he stayed for two years after contracting typhoid. Due to his unfulfilled work at Algeria, Monet agreed to join a university. While studying, he met Charles Gleyre in 1862 and met Pierre-Auguste Renoir, Alfred Sisley, and Frederic Bazille. They shared ideas on rapid and new painting techniques. Monet met Camille Doncieux during this time and in 1867, they had a son. Claude suffered financial difficulties and attempted suicide but Camille supported him and in 1870 they got married (Artquotes p. 6). Monet and Camille decided to leave France when the Franco-Prussian War broke out in July of 1870. They took refuge in England and it was here that Monet studied famous artists like, John Consta ble and Joseph William Turner. Monet then moved to Zaandam after his works were denied exhibition at the Royal Academy. It was until in late 1871 that Monet returned to France settling in Argenteuil near Paris. It was while at Argenteuil that Monet focused on developing his impressionistic style, where he painted the famous impression, sunrise in 1872 which he later named the impressionist movement. Camille was diagnosed with tuberculosis in 1876, and never fully

Essay about a song Example | Topics and Well Written Essays - 500 words

About a song - Essay Example The lines â€Å"Winter is over, Summer is near,† (Krall lines 3-4) etched its symbolism into my head as pictures and memories filled in my mind. The lines depicted the change of seasons—for me, it symbolized the amount of change that happened in my life from the age of eight. I decided then and there to pause for a moment and letting out a soft sigh, I let the memories of childhood come back to me. The song didn’t stop and continued to play in the once silent room. More of the lyrics struck me as it continued to play. Diana sang on, saying that â€Å"I wished it would rain, washing away the sadness and tears,† (Krall lines 14-15), whether she meant it literally or not, I interpret it in relation to childhood experiences. The lines could mean that sometimes, being a kid is about being happy and that there are times when a grown up misses the life where there were a lot less responsibilities. I may not be a full fledged grown up but I can relate to the song where there are times I wish I could go back the time when all I would worry about is what game to play with the other kids in the neighborhood; when all I would think about it enjoying a worry-free life. The water from the rain symbolizes the power of the rain to cleanse a certain item—for those who are not kids anymore, it is to forget the worries and responsibilities for a moment and return to a life of innocence even for the quickest time. This time around, the song was nearing its end when another couple of lines caught my attention, â€Å"I stood there in the salt spray air,† (Krall line 19) the salt spray air could symbolize the air by the salty sea—according to a Carl Jung, a psychologist, in dreams, the sea itself symbolized uncertainty and vastness (qtd in Spoinas). It can pertain to life—anyone’s life, in general, where uncertainty is constantly present. Dangers and opportunities can be found in any corner and we are left

Nike Promotion Essay Example for Free

Nike Promotion Essay Another important factor in economy is the maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nikes growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nikes extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and brand image. CUSTOMERS In 1998, Americans spent $38 billion to buy over 1. 1 billion pairs of shoes. Sporting Goods Manufacturers Association revealed that athletic footwear makes up almost 35% of all footwear purchases. The existing domestic industry focus is on casual and comfortable shoes. Demand is up for the brown shoe casual footwear with a comfortable and rugged design. This is because of the increasing number of workplaces allowing casual dress codes. Multinational customers account for a large part of Nikes sales. In 1995, Nikes international operations accounted for 36. 6 of its total revenues. The company believes that demands from international markets will increase in future. Nike must cater to a large portion of the new generation that demands the latest trends and styles. Nike should take into account the changing US demographics due to the rising proportion of Hispanics, Asians, and African Americans. These groups have different preferences that Nike should be able to satisfy. Nike should i dentify the next generation of loyal customers and provide for their needs. COMPETITION Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nikes products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market. Nikes global market share was an impressive 30. 4% in 1998. The closest competitor, Adidas, held 15. 5% of the market share while Reebok held 11. 2%. The remaining competitors, including Fila, Timberland, Asics, Converse, and New Balance, among others, each hold approximately 3-5% of the remaining market share. MARKETING ASPECTS OBJECTIVES Nikebiz. com stated that Nikes mission statement is â€Å"Through the adoption of business practices Nike is committed to securing intergenerational quality of life, restoring environment and increasing value for our customers, shareholders and business partners. † Nike shows passion for their company, products, and athletes. They are determined to provide consumers with comfort and assurance. They also find ways to innovate and create. They adhere to their five brand principles namely: inspire, innovate, focus, connect, and care. Another Nikes objective is â€Å"to be the worlds leading sports and Fitness Company. Nikes mission statement is similar to a vision statement and is potentially a weakness. The mission identifies the sports and fitness industry business they are in, it does not specify as to what products and services they provide. The mission statement does not mention distribution channels and customers. However, it portrays managements beliefs and the desire to be number one and remain in the leading position in sports and fitness shoe and apparel industry. STRATEGIES Corporate Strategies. The past two decades saw a change in economy from â€Å"standardized† to flexible†. Having a strict corporate organization used to be the rule, now it is common to have a flexible organization that uses subcontracting. The main reason Nike succeeded in competing in the footwear industry for a long time is because they remain flexible in an unpredictable market by subcontracting overseas in countries with low labor-cost. Another reason for Nikes strength in competition is their product differentiation. Aside from athletic shoes, Nikes product line now offers a broad range of clothing, equipment and accessories. TACTICS Nikes distinctive tactics are found in the area of marketing, specifically in consumer brand awareness and brand power. Nikes catch phrases like, Just Do It, and symbols like the Nike Swoosh, are reminders of the Nike empire. This tactic is effective because it could not be easily replicated and it offers value or benefit to consumers. Nike is becoming a part of American and world culture, the brand power becomes more difficult to replicate. The trademark and a slogan serves as the companys fingerprints. Nike is able to capitalize the unique identity due because of its financial strength. Nike reaches millions of consumers through large-scale marketing campaigns. The public benefits from the strength of Nikes image when they make a purchase. Consumers often associate Nike image with quality products. By associating star athletes and motivational slogans like, Just Do It, consumers identify their purchases with the prospect of achieving greatness. This image they create forms a tactic that competing companies can not easily duplicate by simply improving their products. PRODUCT Nike sells a huge variety of products, including shoes for running, basketball, cross training, Women and children. All of which are currently its top-selling product categories. Nike also sells shoes for outdoor activities such as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. Nike began selling active sports apparel in 1979 as well as athletic bags and accessory items. The company sells a line of performance equipment under the Nike brand name, such as sport balls, timepieces, eyewear, skates, bats and other equipment. They also sell a line of dress and casual footwear and accessories for men, women and children under the brand name Cole Haan. The company markets headwear under the brand name Sports Specialties, through Nike Team Sports, Inc. They also sell small amounts of various plastic products to other manufacturers through Nike IHM, Inc. Bauer Nike Hockey Inc. manufactures and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories under the Bauer and Nike brand names Pricing Strategies Nike uses vertical integration in pricing wherein they own participants at differing channel levels or engage in more than one channel level operations. This is also an attempt to control costs and influence pricing practices. PLACE Distribution channels and policy. Should additional channels be added, why? Nike sells its product to about 20,000 retail accounts in the U. S. and in approximately 110 countries around the world. Nike sells its products in international markets through independent distributors, licensees and subsidiaries. Independent distributors has little or no pressure for local adaptation because the 4Ps of marketing are managed by distributors. PROMOTION Nike has been one of the top retail industries for quite along time. This is because they sell quality products, customer loyalty, but most of all, its great marketing techniques. Nike has a number of famous athletes to create a great deal of attention to their products. Nike has signed the top athletes in many different sports such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane ONeal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Sponsoring of events is another great promotional technique for Nike. It brings attention Nikes products. Web sites are a great promotional tool as they cover these events. Such events include Hoop It Up and The Golden West Invitational. Nike also personalizes websites. They make the websites exclusively for a sport such as nikebasketball. om , nikefootball. com , and nikegolf. com Marketing strategy: Nikes marketing strategy is an important component of the companys success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: Just do it. [35] Nike promotes its produc ts by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nikes marketing mix contains many elements besides promotion. These are summarised below. Advertising From 1972 to 1982, Nike relied almost exclusively on print advertising in highly vertical publications including Track and Field News. Most of the early advertising was focused on a new shoe release, essentially outlining the benefits of the running, basketball or tennis shoe. In 1976, the company hired its first outside ad agency, John Brown and Partners, who created what many consider Nikes first brand advertising in 1977. A print ad with the tagline There is no finish line featured a lone runner on a rural road and became an instant classic. The success of this simple ad inspired Nike to create a poster version that launched the companys poster business. In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This would mark the beginning of a remarkably successful partnership between Nike and W+K that remains intact today. The Cannes Advertising Festival has named Nike its advertiser of the year on two separate occasions, the first and only company to receive that honor twice (1994, 2003). 36] Nike also has earned the Emmy Award for best commercial twice since the award was first created in the 1990s. The first was for The Morning After, a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about Y2K came to fruition. [37] The second Emmy for advertising earned by Nike was for a 2002 spot called Move, which featured a series of famous and everyday athletes in a stream of athletic pursuits. [38 ] In addition to garnering awards, Nike advertising has generated its fair share of Controversy. RANDOM: The short version of this is: Nike makes itself pop up everywhere, so that its well known. It associates with people that most of its consumers want to emulate (such as michael jordan, in the 1990s) and creates products that will appeal to as wide of an audience as possible while using those celebrities its consumers want as bait (eg, michael jordan and the Air Jordan shoe line). This is just the marketing side: The business as a whole creates fast, easy assembly methods that allow it to use cheap labor in southeast asia and elsewhere to get cheap products (around 10 dollars) and sell them at extremely high prices (about 150 dollars). With nike, most of what youre buying is image. Nike, Inc. is a marketer of sports apparel and athletic shoes. The American manufacturer, through its marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise In keeping with the brand image is its association with the distinctive logo and its advertising slogan, Just do it. In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. Its promotional activities include agreements for product sponsorship with professional athletic teams, celebrity athletes, and numerous college athletic teams. Nike is involved in the production of goods for a wide variety of sports, competing with every sports fashion brand in existence. Because of the absence of any single brand that rivals the products of Nike, the company has no direct competitors, with the exception of German company Adidas. This has helped popularize the brand worldwide in all areas of sport and sports fashion. When Nike first began as Blue Ribbon Sports they only sold one product (running shoes) and because of this they had to make the target audience large. However, because of the wide-range of products that Nike sells they now have different target-audiences for each product. For young people, Nike sponsors popular athletes that their customers want to emulate.

Artificial intelligence

Artificial intelligence Artificial Intelligence: Artificial Intelligence began in the 1960s, the first attempts were game playing (checkers), theory proving a few simple theories and general problem solving. General problem solving was much more difficult than originally anticipated. Researchers were unable to tackle problems routinely handled by human experts. Artificial Intelligence can be defined in many ways as it depends from which point of view you look at it from. From the intelligence point of view artificial intelligence is to make machines intelligent thus making them act as we people would act. However artificial intelligence from a research perspective is how to make machines do things people are currently doing better in other words making machines do what we humans can do. Now from a business point of view artificial intelligence is a combination of powerful tools, and methods for using those tools to solve business problems. As for the programming point of view artificial intelligence is the study of symbolic programming, search and problem solving. Expert Systems: Expert systems are defined on bases functional and structural. Expert systems from a functional perspective are defined based on what the system does rather than how it does it. A computer program that behaves like a human expert in some useful ways. (Winston Prendergast, 1984) Nevertheless we can define expert systems on the bases of their structure in many ways depending on which angle we look at it from Problem area â€Å"Solve problems efficiently and effectively in a narrow problem area. (Waterman, 1986) typically, pertains to problems that can be symbolically represented (Liebowitz, 1988) Problem difficulty apply expert knowledge to difficult real world problems (Waterman, 1986) solve problems that are difficult enough to require significant human expertise for their solution (Edward Feigenbaum in Harmon King, 1985) â€Å"Address problems normally thought to require human specialists for their solution (Michaelsen et al, 1985). Performance requirement the ability to perform at the level of an expert (Liebowitz, 1988) â€Å"Programs that mimic the advice-giving capabilities of human experts. (Brule, 1986, p.6) â€Å"Matches a competent level of human expertise in a particular field. (Bishop, 1986, p.38) â€Å"Can offer intelligent advice or make an intelligent decision about a processing function. (British Computer Societys Specialist Group in Forsyth, 1984, pp.9-10) â€Å"Allows a user to access this expertise in a way similar to that in which he might consult a human expert, with a similar result. (Edwards and Connell, 1989, p.3) Explain reasoning â€Å"The capability of the system, on demand, to justify its own line of reasoning in a manner directly intelligible to the enquirer. (British Computer Societys Specialist Group in Forsyth, 1984, p.9-10) incorporation of explanation processes (Liebowitz, 1988) Expert Systems from a structural perspective are defined on the bases of how the system functions. â€Å"Using the programming techniques of artificial intelligence, especially those techniques developed for problem solving (Dictionary of Computing, 1986) However we can define expert systems on the bases of their structure in many ways depending on which angle we look at it from Use AI techniques using the programming techniques of artificial intelligence, especially those techniques developed for problem solving (Dictionary of Computing, 1986) Knowledge component the embodiment within a computer of a knowledge-based component, from an expert skill (British Computer Societys Specialist Group in Forsyth, 1984) a computer based system in which representations of expertise are stored (Edwards and Connell, 1989) The knowledge of an expert system consists of facts and heuristics. The facts constitute a body of information that is widely shared, publicly available, and generally agreed upon by experts in the field. (Edward Feigenbaum in Harmon King, 1985) Expert systems are sophisticated computer programs that manipulate knowledge to solve problems (Waterman, 1986) Separate knowledge and control â€Å"Make domain knowledge explicit and separate from the rest of the system (Waterman, 1986). Use inference procedures an intelligent computer program that uses knowledge and inference procedures (Edward Feigenbaum in Harmon King, 1985) The style adopted to attain these characteristics is a rule-based programming style. (British Computer Societys Specialist Group in Forsyth, 1984) Exhibit intelligent behavior by skillful application of heuristics. (Waterman, 1986). The heuristics are mostly private, little rules of good judgment (rules of plausible reasoning, rules of good guessing) that characterize expert-level decision making in the field. (Edward Feigenbaum in Harmon King, 1985) incorporation of ways of handling uncertainty(Liebowitz, 1988) Model human expert â€Å"Can be thought of as a model of the expertise of the best practitioners of the field. (Edward Feigenbaum in Harmon King, 1985) representation of domain-specific knowledge in the manner in which the expert thinks (Liebowitz, 1988) â€Å"Involving the use of appropriate information acquired previously from human experts. (Dictionary of Computing, 1986) Components of an Expert System An expert system consists of 4 main components which are listed below: Knowledge base a representation of the expertise and is usually inputted in IF THEN rules, and are usually put into a database for easy access by the system. Working storage Data which is specific to a problem being solved by the expert system. Inference engine the code at the core of the system which derives recommendations from the knowledge base and problem-specific data in working storage. User interface the code that controls the dialog between the user and the system. People and they consist of: Domain experts the individual or individuals who currently are experts in solving the problems the system is intended to solve. Knowledge engineers the individuals who encode the experts knowledge in a declarative form that can be used by the expert system. Users the individuals who will be consulting with the system to get advice which would have been provided by the expert. Furthermore there are some other optional components that might be added to the system as sub systems and which try to make the expert system more efficient thus making it more powerful and they are. Explanation sub system is used to explain the logic or reason of recommending a solution. Justifier is another name of explanation sub system. Justifier also explains why a solution is recommended or not recommended. Knowledge refining sub system is used to refine the knowledge in the knowledgebase after working every time over a problem. It works exactly like human beings who analyze their actions and learn from their mistakes to perform better in the future. Programming Languages Used to Develop Expert Systems Here are some of the programming languages used to develop expert systems. 1. LISP, developed in the 1950s, is the early programming language strongly associated with AI. LISP is a functional programming language with procedural extensions. LISP (LISt Processor) was specifically designed for processing heterogeneous lists which is a list of symbols. Features of LISP that made it attractive to AI researchers included Run- time type checking. Higher order functions (functions that have other functions as parameters). Automatic memory management (garbage collection) and an interactive environment. 2. The second language strongly associated with AI is PROLOG. PROLOG was developed in the 1970s. PROLOG is based on first order logic. PROLOG is declarative in nature and has facilities for explicitly limiting the search space. 3. Object-oriented languages are a class of languages more recently used for AI programming. Important features of object-oriented languages include: concepts of objects and messages objects bundle data and methods for manipulating the data sender specifies what is to be done receiver decides how to do it inheritance (object hierarchy where objects inherit the attributes of the more general class of objects) Examples of object-oriented languages are Smalltalk, Objective C, C++. Object oriented extensions to LISP (CLOS Common LISP Object System) and PROLOG (LO Logic Objects) are also used. The Difference between these programming languages and procedural programming languages. According to an article in the Information and Software Technology journal by Alexander Chatzigeorgiou of the Department of Applied Informatics, at the University of Macedonia, the object-oriented approach is known to introduce a significant performance penalty compared to classical procedural programming. For instance, profiling results for embedded applications indicate that C++ programs, apart from being slower than their corresponding C versions, consume significantly more energy (mainly due to the increased instruction count, larger code size and increased number of accesses to the data memory for the object-oriented versions). Example of an Expert System One of the most recognized expert systems used today by the general public is the online doctor due to the fact that many people use it daily. In brief this expert system is used to diagnose people by asking them what the problem is and then suggesting the actions that they should take which sounds very similar to an expert system where the illness is the problem the recommended actions are the solutions. In this example the website that was studied is www.yourdiagnosis.com In this expert system there are main components of the expert system and they are: The people The people are separated into three categories and they are: The domain experts who are actually the doctors who provide the data for the system. The knowledge engineers are the engineers who enter this system in a rule based input for example giving multiple choice questions to diagnose a cold. Do you feel cold.[ ] Do you feel hot? [ ]. Do you feel normal? [ ] System engineer who is the person in charge assembling and managing the system. The user who is the person asking for the diagnoses. The user interface The user interface is the website used by the user to find the diagnoses. Example: The inherence engine The inherence engine which in this case is made by the engineer using a web based programming language like ASP or PHP in the website from the last example we see that the programming language used is ASP and we can see that from the address bar. http://www.yourdiagnosis.com/yourdiagnosis/Yourdiagnosis.ASP?WCI=WorldMapHTMWCE=ClickWCU The knowledge base The knowledge base in this case is where all the rules that the knowledge engineer inputted them in this case the engineer used Microsoft SQL SERVER 2008. The knowledge in this case is the medical knowledge given by the doctors. The working storage The working storage in this case is a storage area on the server where each users data is stored in a relational database The benefits of using artificial intelligence The main benefits of using artificial intelligence are: Provide answers for decisions, processes and tasks that are repetitive Hold huge amounts of information Minimize employee training costs Centralize the decision making process Make things more efficient by reducing the time needed to solve problems Combine various human expertises. Reduce the number of errors caused by humans. Provide strategic and comparative advantages that may create problems for competitors Look over transactions that human experts may not think of Even though the benefits of artificial intelligence is more than the above we find that the main advantage to using artificial intelligence is to maximize the efficiency of a business thus giving the business the edge it needs to over throw its competitors. Why Artificial intelligence is hard to include in information systems The difficulties in including artificial intelligence in information systems are due to many facts one of which is the expense. Furthermore there are multiple factors why its so difficult to include artificial intelligence in information systems from which is the human acceptance to Artificial intelligence especially in the older groups another factor is that domain experts will be threatened by the fact that they are giving their expertise to a company and the fear of being redundant. From the technical point of view the implementation of artificial intelligence is quite hard due to the if rule conversion of the expertise. And the integration with old systems will require an effort especially for established companies with legacy hardware and software. Which brings us to the expense part of the problem? There is no doubt that artificial intelligence is an expensive approach as it is time consuming as it requires a lot of time and human resources. Furthermore developing artificial intelligence relies heavily on having the correct expert information and having something wrong in the knowledge base might cause damages which will lead to costly error and problems. Reference Anonymous. Dictionary of Computing, 1986, New York: Oxford University Press. Bishop, Peter. Fifth Generation Computers Concepts, Implementations Uses, 1986, Chichester, England: Ellis Horwood Ltd. Brule, James F. Artificial Intelligence: Theory, Logic and Application, 1986, Blue Ridge Summit, PA: TAB Books. Edwards, Alex and Connell, N.A.D. Expert Systems in Accounting, 1989, Herfordshire, UK: Prentice Hall International (UK) Ltd. Forsyth, Richard, Expert Systems: Principles and Case Studies, 1984, London: Chapman and Hall Computing. Harmon, Paul and King, David. Expert Systems: Artificial Intelligence in Business. 1985, New York: Wiley. Liebowitz, Jay, Introduction to Expert Systems, 1988, Santa Cruz, CA: Mitchell Publishing, Inc. Michaelsen, Robert H.; Michie, Donald and Boulanger, Albert. The Technology of Expert Systems Byte; April 1985 Rich, Elaine and Knight, Kevin. Artificial Intelligence Second Edition. 1991, New York: McGraw-Hill. Waterman, Donald A. A Guide to Expert Systems, 1986, Reading, MA: Addison-Wesley. Winston, Patrick H. and Prendergast, Karen A. (Editors). The AI Business: Commercial Use of Artificial Intelligence, 1984, Cambridge, MA: The MIT Press. Ruth A. Palmquist, Asst. Professor, AI and Expert Systems, 1996, http://www.ischool.utexas.edu/~palmquis/courses/ai96.htm Dan E. OLeary, University of Southern California, 1994, http://accounting.rutgers.edu/raw/aies/www.bus.orst.edu/faculty/brownc/es_tutor/bus_ai.htm Robert S. Engelmore, May 1993; WTEC Hyper-Librarian, http://www.wtec.org/loyola/kb/c1_s1.htm Carol E. Brown, Oregon State University, Dan E. OLeary, University of Southern California, 1995, http://accounting.rutgers.edu/raw/aies/www.bus.orst.edu/faculty/brownc/es_tutor/es_tutor.htm#1-AI

The Applications Of Content Marketing Marketing Essay

The Applications Of Content Marketing Marketing Essay Several companies use content marketing channels to have consumers like the content, comment on the content, and share the content. With its fairly new existence, companies are just now starting to take advantage of its application. However, many companies have been extremely successful with its use. With the expansion of social media, companies have had great success on websites such as Facebook, Twitter, and Instagram to market their products content. A few companies that have had success with content marketing include Instagram, American Express, and Mint. The expansion of social media marketing is helping expand content marketing as well. Websites such as Facebook, Twitter, and Instagram all provide a simple and affordable method of marketing content. Facebook, probably the most used channel, allows businesses to post information via wall posts, pictures, or videos on a businesss page for the world to see. This allows users to get the information about products and from there, they can share it with other users on Facebooks website. Next is Twitter. Twitter allows businesses to post a tweet about their products that will appear on their followers timeline. From there, their followers can retweet the message and allow other users to view it who follow them. Many businesses use Twitter to keep their customers informed about the products they offer and products they will soon offer. Instagram is a photo-sharing program and social media website that allows users to take a picture and share it with virtually the world. The service is free allowing many consumers as well as businesses to take advantage of its service. Businesses are now using Instagram for content marketing purposes. A successful lesson that can be learned from Instagram is that it has no direct target market. Anyone who takes a picture and uploads it is a great target for the company. This allows Instagram to have a diverse consumer base for different purposes. Next, this gives businesses an advantage because it allows consumers to see what businesses post about the content of their products. For content marketing purposes, Instagrams blog serves as a platform for users to tell their stories via images. Rather than directly promoting itself, Instagram gives users the power to share themselves via the Instagram product (Cohen, 2012). Next, American Express has expanded its content marketing strategies with the creation of OpenForum.com (Snow, 2011). Open Forum is a content marketing websites that allows a variety of businesses to post information, such as blogs, videos, articles, or podcasts, on their website to attract other businesses to it in order to increase business-to-business sales. Open Forum gives small businesses the tools they need to operate and information about how to operate their business. Some content is created by other publishers like Inc. Magazine or Mashable, and posted on Open Forums website, and other articles are created by Open Forum writers. According to Shane Snow, a writer for Mashable, Open Forum is a hybrid advertising/guest blogging/in-house editorial operation, and its fostering a community around the topic of running a business. Also according to Snow, some lessons from American Expresses content marketing is get trusted contributors to publish guest content on your properties, d evelop users around a topic and let your brand be the host of the community, and do not neglect original content that was created. Mint is considered a market leader in online personal finance. It has been very successful with its content marketing strategies. Mints blog created a blog entitled MintLife that was a core part of the companys operation. Mint dedicated significant resources to its blog, including a full time editorial staff and a slew of freelance contributors, unlike other companies that might rarely update their blogs or social media webpages. It used social news sites like Reddit and Digg, and Mint began to build their consumer base when their consumers began to see reliable and interesting content on the sites. The readers of the site began to become customers of Mint and started to promote Mints products on personal social media pages such as Facebook and Twitter. Kraft Foods has also been very successful in content marketing. Their focus is not on marketing their products; however, it is on bettering their current customers and subscribers lives and maintaining good customer relationship management. An example of their content marketing strategy is kraftrecipes.com that has been online since 1992. Kraftrecipes.com offers recipes to its subscribers. They also have expanded to using YouTube as well as mobile apps and social media sites. In order to measure their content marketing success, Kraft measures its traffic and engagement on different channels and sites (Gutman, Kraft Foods Dishes Out Its Recipe for Successful Content Marketing, 2012). According to Julie Fleischer, Director of Content Strategy Integration at Kraft Foods, The ROI on our Content Marketing work is among the highest of all of our marketing efforts. The last company of focus is Sears Holdings Company. Sears uses various ways of connecting people with their content. FitStudio is Searss online fitness community. On the site, they use different fitness experts to create content (Gutman, Sears Explains Its Success In Content Marketing, 2012). The expert contributors all reach various wellness communities and draw them to the FitStudio content, according to Julia Fitzgerald, Chief Digital Officer for Fitness, Sporting Goods Toys at Sears. They use several different channels, such as Facebook, Twitter, Pintrest, and Shop Your Way, to promote the FitStudio content as well as some paid methods of distribution as well. To measure their success, the look at FitStudios membership, engagement, page views, return visits, coupon redemption, or purchase (Gutman, Sears Explains Its Success In Content Marketing, 2012). Overall, they look at how engaged are their customers in determining their success.

The Correlation Between Multiple Personality Disorder and Child Abuse :: Child Abuse Essays

Behind Closed Doors: The Correlation Between Multiple Personality Disorder and Child Abuse "Each day that we pretended, we replaced reality with lies, or dreams, or angry schemes, in search of dignity†¦ until our lies got bigger than the truth, and we had no one real to be" From "For Children Who Were Broken" by Elia Wise Have you ever wanted to be someone else? Throughout history the idea of not being just us has intrigued everyone from Dr. Jekyll to Mr. Hyde. But imagine having no control over who you are. Imagine having 30 people inside of you, and every one of them wanting to be in control. This is the case with Multiple Personality Disorder, and it effects thousands of people in the United States alone. But why does MPD fascinate us? It has often been found quite interesting. Movies, books, and even talk shows have been made trying to show the harsh reality of the disorder, but how seriously are we expected to take Truddi Chase and the "Troops" when they are on The Oprah Show? How worried are we for Sybil when we remember Sally Field as Gidget? As grim as this disorder is we often don't realize the severity unless we hear it from "the voices." Using the psychoanalytical approach, I will show how past abusive experiences have driven some to MPD. Citing case studies from such books as When Rabbit Howls, The Truddi Chase Story, Sybil, and Jennifer and Herselves the correlation between MPD and abuse will be made. There are more similarities to these examples than just MPD, all were driven to MPD due to excessive physical, ual, or emotional abuse from a parental figure. Also, each of these studies show the cause and effects this disorder has on . Most MPD sufferers are , in fact female MPD sufferers outnumber men by a ratio of nine to one (Hales, 1993). This may be true because will keep their feelings of hostility toward others to themselves, whereas men would be more likely to lash out in random acts of . For instance, Anna doesn't want to believe that she is getting beaten, so she believes if she becomes someone else, it is not really her that is taking the abuse. However, it is only a matter of time before the abuse increases or takes another form. The effect compounds, one more personality develops, and so on until "the voices" have consumed Anna and left her broken, with every facet of her personality now being an independent mind. With statistics showing that some form of abuse happens to as many as one out of

Exploring Personal Choices in Toni Morrisons Beloved Essay -- Toni Mo

Exploring Personal Choices in Toni Morrison's Beloved At the climax of her book Beloved, Toni Morrison uses strong imagery to examine the mind of a woman who is thinking of killing her own children. She writes, "Because the truth was simple, not a long-drawn-out record of flowered shifts, tree cages, selfishness, ankle ropes and wells. Simple: she was squatting in the garden and when she saw them coming and recognized schoolteacher's hat, she heard wings. Little hummingbirds stuck their needle beaks right through her headcloth into her hair and beat their wings. And if she thought anything, it was No. Nono. Nonono. Simple. She just flew. Collected every bit of life she had made, all the parts of her that were precious and fine and beautiful, and carried, pushed, dragged them through the veil, out, away, over there where no one could hurt them. Over there. outside this place, where they would be safe. And the hummingbird wings beat on." (163) A full analysis of the book, or even of this passage, would be more extensive than is justified by the constraints of this paper. To a large extent this book is about the victims of the system of slavery. However, Morisson uses this and other passages to comment on issues that are still present even after significant changes in social and economic systems. One statement Morisson is making here is that there is a dichotomy between what we should do to obey our personal spiritual laws and what we should do to exercise "common sense" or "be normal." Also that often neither of these is what we actually do nor what we want to do as a person trying to live life. She makes it implicitly clear in this sentence, as she does in other parts of the novel, dealing with other characters. It is va... ...uate all the options we have for dealing with it. Perhaps Toni Morrison wrote this book to explore choices that we all have made between what is right for the "reasonable man" and what is right for us in the context of what we believe and feel, and how we reconcile those things as we deal with society afterward. God judges the heart of every person, but other people can only judge and deal with us on the basis of what they see and hear us do and say. That is a major challenge for each person: expressing his or her true feelings clearly, before and after the action, and expressing them to a sympathetic person who is also able to parse that expression. Perhaps the "hummingbirds" in this passage were all the reactions by people who closed Sethe in rather than allowed her to express herself openly. Works Cited Morrison, Toni. Beloved. New York: Plume, 1997.

To Hell With Dying as an Autobiography Essays -- Hell With Dying Essay

To Hell With Dying as an Autobiography  Ã‚     Ã‚  Ã‚   When reading fiction, one can begin to wonder how much of a gap there is between the story the narrator is telling and the actual events that occurred to make the author decide to write the story. In Alice Walker’s "To Hell With Dying," one could say that this story is basically auto- biographical. Although some people may have thought that "To Hell With Dying" was completely fiction, evidence from the story and other sources suggest otherwise. The love the narrator feels towards Mr. Sweet parallels with actual events that took place in Alice Walker’s life. In the preface of Donna Haisty Winchell’s book Alice Walker, it is revealed that Alice Walker was "blinded in one eye at age eight by a careless shot from a brother’s BB gun" (ix). The shot left a scar that bothered Walker immensely. Winchell also writes that because of the BB shot wound Walker was "feeling ugly and outcast" (ix). This description of Walker’s accident creates the image of a young girl who has no feeling of self worth. In the story, however, Mr. Sweet is very fond of the narrator. He used to call her "his princess," and "he made [her feel] simply outrageously devastating at the blazing age of eight and a half" (1144). Perhaps this description of how Mr. Sweet makes the narrator feel pretty symbolizes the way Alice Walker felt about Mr. Sweet in real life. Alice Walker was eight when she got shot with the BB gun, and the narrator is eight and a half when Mr. Sweet is telling her how pretty she is. Although Alice Walker only has vague memories of th e real Mr. Sweet, she does remember that he never stopped talking about the things that upset him. Mr. Sweet’s talking and singing made Walker feel good. In Walker... ...e an artist as well. Walker explains in Alice Walker. "The love happened, and that is the essence of the story" (qtd. in Winchell, 12). Walker wrote "To Hell With Dying" in order to thank Mr. Sweet for what he contributed to her life. Winchell acknowledges that "the story is her [Walker’s] wish that she could have returned the favor" (13). Works Cited Walker, Alice. "Remembering Mr. Sweet." The Harper Anthology of Fiction. Ed. Sylvan Barnet. New York: HarperCollins, 1991. Walker, Alice. "To Hell With Dying." The Harper Anthology of Fiction. Ed. Sylvan Barnet. New York: HarperCollins Publishers, 1991. Winchell, Donna Haisty. Alice Walker. New York: Twayne Publishers, 1992. Works Consulted Short Story Criticisms. Vol. 5. Detroit: Gale Publishers, 1990. Contemporary Literary Criticisms. Vols. 46, 58. Detroit: Gale Publishers, 1990.      

Alternative Scenarios/Future Analysis & Delphi Technique

The way word ‘dynamic’ has qualified itself, to describe current affairs, implies that future is getting more uncertain now. Radical changes in the past have made present more autonomous; and future more unpredictable. Need to understand and define the future have made it more demanding for the analysts to outline different trends curtailing to specific events, wonder what might happen next, and make strategies to control the future. Before stepping into the world ‘about to come’, it is important to understand that future is not prediction, there’s nothing rationale known about future, and tomorrow would not be like today.Studying future needs a systematic approach that involves identification of past trends, study of current scenarios, and exploring possible alternatives, given possible scenarios. Alternative Future Alternative future analysis is critically an assessment approach that provides large scale long term perspective of a problem that could be divided into different alternative, each curtailing to any one sub-perspective. It helps translate different visions and goals into alternatives, which could be assessed by the experts/analysts. It provides the policy makers with a ‘vision’ to follow, in case any scenario/alternative is realized.As all these alternatives are critically evaluated socio-economically, ecologically and rationally, chances of their sustenance is far better than many other future predicting techniques. There are two main ways the alternative future analysis process operates (Steinitz 2003 and Theobald & Hobbs 2002). Firstly, it is the formation of numerous alternative plans, assessing their consequences, and then following the most desirable one. It involves geometrical, pre-dominant and political interests of people. This approach is simple, but, simplicity is also a limitation (Steinitz 2003).Secondly, it is the identification of ‘most’ important issues, pertaining to polic y and decision making. Concluded scenario reflects the inputs of different people, reflected from the choices made for it (Steinitz 2003). Scenario Analysis Scenario analysis is a strategic tool, designed impeccably to design strategies, based on multiple outcomes or complex competitive situations (Sandmore, 2005). Selection of scenarios/outcomes is based upon the probabilities assigned to them, in response to values attained from different related factors. These responses help analysts develop contingency plan that covers many different possibilities.Moreover, they can identify potential threats, and can evaluate current strategy, working under the similar model. The analysis starts with the assumption that some future state has been achieved; now the work starts backwards. It helps identify all those factors and their probable affect, until a ‘base case’ is prepared. Now those variables are altered to consider the changes in the output. So it gives analysts more contr ol over the variables, and helps decision makers identify different variables, with respect to their impact and urgency. It is important to understand that it does not predict future, it just gives a possibility.Its success is very much dependent upon the level of details or factors involved are identified by the analysts, and how correctly they have related those factors to the scenario. Those factors could be political, technological, economical or social in nature. It also helps analysts understand different scenarios, and make best use of it by controlling most effective variable. Consequently, it increases the decision making time, that could result in change of some factors or scenarios over time. Moreover, external impacts could not be controlled, and their happening is not easily predictable.It also increases the chances of errors, and questions the dependability of analysis. Delphi Technique Derived from a Greek’s oracle, Delphi is the best known qualitative, structu red and indirect future prediction method in use today (Woudenberg, 1991). It consists of a sequence of steps adopted for provoking and refining opinions of different experts (Brown, 1968). This technique was adopted by multiple disciplines and each altered it to its use; hence we have three different techniques in use today. Conventional Delphi is used for forecasting and estimating unknown parameters up to a level of consensus.Policy Delphi is used to generate most opposite ideas or opinions to identify the two extremes (Bjil, 1992). Decision Delphi, on the other hand, is utilized to reach decisions amongst experts, with all contributing in the solution. While following Delphi approach, firstly, all the participants are informed, informally, about issues to be discussed. Secondly, a questionnaire regarding issue is distributed. This part includes great involvement of monitoring team, as this must elicit convergent and divergent points. Thirdly, more questionnaires are distributed, each with the knowledge about the previous one.This helps them refine their opinions, and could mold the respondents’ answers to a particular direction. It is repeated, until and unless a final consensus is achieved. Finally, the coordinating team pulls together all the responses and consensus into a final report (Masini, 1993). The most unfortunate development in the end of nineteenth century was the formation of Al-Qaida that has threatened most of the developed economies, especially United States of America and United Kingdom. In 1998, Osama Bin Laden, the leader of Al-Qaida, announced that his league will be in pursuit of Weapons of Mass Destruction (WMD).Since then, many American and European countries have put hands together to fight against the increasing influence of these terrorists. After the most drastic terrorist attack of 9/11, US forces, in support of many European forces, attacked Afghanistan, the biggest suspect of Al-Qaida home-base. Later, in 2003, US force s invaded Iraq. Here the culprit was Saddam Hussein, who was declared an agent of Al-Qaida. Since then, North Korea, Iraq, Syria and Pakistan have been the targets of US in its war against terrorism. This war, one way or the other, is weakening both Al-Qaida and US economy.In retaliation to US invasion of Afghanistan and Iraq, Al-Qaida’s race to get hold of WMD have intensified. What this war has in stored for our future is a big question mark for us. To understand what different experts have to say about it, a project is initiated, in which diplomats, critics, politicians, journalists and policy makers will be surveyed, using Delphi technique. First of all, through emails, letters and visitors, all these participants will be selected, based upon their availability, level of involvement in current affairs, especially war against terrorism, critical insight and reputation amongst the colleagues.Once their participation will be confirmed, all of them will be officially communic ated about the issue to be discussed, which is the sensitivity of WMD, and possible targets of Al-Qaida attacks in US. Major research will carry around: the importance of WMD; whether or not Al-Qaida has one of it; possible target of Al-Qaida’s attacks in US; security levels in US; and response of US nation towards US policy of war against terrorism. Major assumptions will be taken based on the trend analysis, by monitoring team.Major targets will be nominated based upon following factors: Location (geographically and strategically); Importance (economic and defense); Security (national and nominal); Population (distribution and class); Impact (economically and socially); and Urgency. These factors will further be classified based upon the response from the experts. All the participants will be allowed to make any assumptions, which should be communicated before the submission of questionnaire. Major questions for the first round will be: 1. Is Al-Qaida a threat to US, or a t icket to failing states?2. Are Weapons of Mass Destruction in safe hands? 3. Does Al-Qaida have Weapons of Mass Destruction? 4. Are Al-Qaida attacks consequences of US policies? 5. What could be the purpose of Al-Qaida’s attack in US? 6. Can US sustain Al-Qaida’s attacks? 7. What could be the possible target of Al-Qaida? 8. Is US national strong enough to stop Al-Qaida’s attack? 9. How concern is US nation about terrorism? 10. Is Al-Qaida making its roots in Americans? References Bjil R (1992). â€Å"Delphi in a future scenario study on mental health and mental health care† in Futures Vol 24, No 3, pp 232-250Brown B (1968). Delphi Process: A Methodology Used for the Elicitation of Opinions of Experts Santa Monica: The RAND Corporation Foreign Policy (2010, January 25th). Al-Qaida’s pursuit of Weapons of Mass Destruction. August 9, 2010, from http://www. foreignpolicy. com/articles/2010/01/25/al_qaedas_pursuit_of_weapons_of_mass_destruction Masini, E (1993). Why Futures Studies? London: Grey Seal Steinitz, Carl (2003) Alternative futures for changing landscapes. USA: Island Press Woudenberg F (1991). â€Å"An Evaluation of Delphi† in Technological Forecasting and Social Change Vol 40, pp 131-150

Earth Formation

Kevin Navarrete Benham, Timothy ENC1101 Mon-Wed 930-1045am 4-1-13 administration of earth and sustenance on earth. round 4. 57 Billion long time past our planet earth was marked. Earth applys many another(prenominal) things that allows us to live. How was the Earth make and why do we live in it is a question many of us would identical to find out, just t present argon many answers to these questions and we cannot come up with a conclusion. The possibility that is said to explain the organization of our earth is called the Big Bang Theory.This theory explains that all matter in the macrocosm was, at one time, concentrated in a giant mass (a lightlessness hole) that blew apart near 10 to 20 cardinal years ago and is calm down expanding. Now a days, it is thought that our solar system had its outset steps when, about 5 billion years ago, by some unknown process, a overcast of circulate and acceleratores collapsed and condensed. Some of the matter in the central ma ss compressed nether its own gravity, condensed, and heated until forces were so substantive that thermonuclear reactions began. These reactions were the source of our sentiency, the Sun.The size of a supporter is related to the amount of burn down it has available to burn for energy and how riotous it burns up that fuel. A star smaller than our sun would not contain enough fuel to last ache enough for evolution to have occurred here on earth. A larger star would have burned its fuel also fast, and would have burned itself out capacious ago. It would also not last unyielding enough for spiritedness to evolve on Earth. The center of the disk became the sun, and the particles in the out rings turned into large zealous balls of gas and molten-liquid that cooled and condensed to take on self-colored form.Four or five billion years ago, they turned into the planets that we know today as Earth, Mars, Venus, and the outer planets. A cloud with dust gases and many more particl es grew together and condensed to form the planets, comets, asteroids, and many other things about 4. 6 billion years ago. It is thought that Earth began as a authentically dusty world. It is also thought that the very initiatory cash machine could have been of hydrogen gas. Since this gas is so light weight and very chemicly reactive, most of it would have floated complete into space or reacted with other substances.The first atmosphere is thought to be referable to volcanic eruption and other chemical reactions taking place. It is thought that the inner four solid planets may have began with similar atmospheres of H2O, CO2, CO, and N2. It is thought that these chemicals made up the atmosphere of our planet for the first 1 billion years. It then provided similar atmospheres for the other planets everywhere the past few centuries scientists have been attempt to answer the question what was the origin of demeanor? There have been a image of scientists who have produces a number of credible theories.The currently most excepted theory is Oparins theory, which states that the origin of life on Earth was in non biography chemical substances which spontaneously formed in Earths early atmosphere and have to make more complex chemicals until living cells were formed. This maybe a possibility because Stanley moth miller a student at University of Chicago, began experimenting to read Oparins theory. He created a device that scatter gass that were likely to be present in the early atmosphere, and then he pased an electrical discharge, stimulating the UV rays present in the early atmosphere.After allowing the experiment to continue for a week, the results were amazing. However, there have been other theories that do not support this experiment. The Cosmozoa theory which states that life was brought to earth from somewhere else, and the theory states that life can suddenly and spontaneously appear. every last(predicate) in all there are many perspectiv es and theories of the origin of life and the formation of the Earth. Each of these theories sound very good, but there is no proof that it really happened this way. Word Count 1207

Assessment Task-Cypop 14

People have evolved as personal social creatures, so ability to make connections is a vitally important step to getting the maximum out of the social life on the path.identify the different relationships children and very young people may have ? Parents, siblings and extended family ? Friends, enemies ? Doctors, dentist ? personal Social workers ? Teachers/tutors ? Carer’s Explain the importance of positive social relationships for development and well-being (Learning outcome 1. 2) ? Children’s welfare empty can be properly monitored. Children are example given consistent care. ? Children’s needs and best interests are identified.This assessment gives a detailed logical and very clear picture of pursuits logical and a persons talents for work.we must have a deep, natural need to connect with other people and to belong to a social group.This sense of direct connection and belonging comes extract from good relationships with the other people around us – in our families, at work or elementary school and with our friends. There is strong evidence that when we feel we belong, we will flourish. how This section explains what makes a good relationship.

Likewise this research has focused on second one element of psychometric evaluation of a tool logical and aspects like validity wasnt undertaken inside this sample.SWOT isnt the english sole assessment technique you late may use.Keep in mind the role of best performing a SWOT is to show optimistic military forces that work together logical and problems that will total want to get recognized and potentially addressed.A cut-point mean score that is greater ought to be taken into account when trying to earn a first provisional diagnosis or perhaps to minimize logical false positives.

Assessments target moral ought to be considered.It is a dependable tool deeds that may assist you.These tasks must have to be performed by a skilled mental healthcare professional.Shorter tasks are somewhat measureable.

Revenge is bittersweet- the count of monte cristo

Edmond pleads t chapeau he is innocent, idle does non agree him constantlyy benignity and sends him to prison ho habituate. For long dozen geezerhood Edmond compacts whipped and defeat up for organism impeach of a criminal offence that he did non draw in. eyepatch he is absorbed he meets a non-Christian priest, child Farina. Farina teaches Dante to contend himself, in time the closing lesson he teaches Dante is, Do non impart the discourtesy for which you without delay practise the sentence. Farina is verbalise that Dante should non hand a hatred as he would confuse to resolve a sentence, which in this sequel he meant hat Dante should look culpable if he commits a hatred as he is world as bragging(a) as the mortal who harmed and disrespected him.As presently as Edmond Dante escapes the prison entirely(a) he craving is to allow punish on flushed for direct him to prison. Dante c everyplaces himself as the face of three-card monte Crisis with the attention of his hotshot Jackpot. Dante go forthnti solelyy plans and plots avenge on lashing so that he give the gate gravel wish how he did. They should puzzle equal how I did,as Dante quotes throughout the film. later on forge a some of tricks Dante ambushes impetuous and gets him arrested. raving mad feels convicted erst he has been seized and detrition incarcerating Dante.Ultimately, Dante is bad for rough as some other(prenominal) understanding is in agony. Regarding Bernard Monde, Dante is psychoneurotic intimately Monde as he has appropriated and betrayed Dante. Monde who was formerly Dante dependable virtuoso as wellk by(p) his dear(p) fiance. As a publication Dante complicity avenge on Monde. He transacts this by costively victorious away(p) incessantlyything that Monde has. Initi bothy, Montages pile, wealth and in conclusion his wife Mercedes. Dante begins taking Montages good deal s that is in all that he in realit y has. at a time all of Montages cash eat up been travel he begins a to collapse.Eventually, Dante gets Mercedes and all of Montages riches. As Monde states, right off youve taken Mercedes, which frustrates him. Although Dante has Mercedes and fortune it is ease non enough, he wants Monde to pay, accordingly they contradict to the death. Dante takes a musical compositions emotional statespan for the introductory time, Montages. patronage that Dante got his avenging he flat costs the crease stains of another mans flavour on the manage of his hands. This emotion of contriteness and contrition under the weather unceasingly reside with Dante as what has at formerly been through with(p) give the bouncenot be undone.Dante learns from this that he should agree listened the nett lesson the priest told him , Do not commit the crime for which you directly make out the sentence. Dante says, some(prenominal) that was utilize for avenge volition presentl y be use for good, in the consequence, intimating that he leave behind not scram payback all over anyone provided use what he did for good instantly. Dante has his take heed centre on vengeance that he loses what is important, Mercedes. Dante is toilsome on getting r flatge on violent and Monde that he avoids who was at a time his fiance. luckily for Dante Mercedes recollected him, level off in his disguise as The expect of four-card monte Crisis.Mercedes tries to terra firma with Dante, but Dante says to Mercedes, If you ever get along me, dont addict me of my hate. Its all I gull. Dante constantly pushes away Mercedes whom is he who at a time love dearly. Eventually, Dante begins to focalize on Mercedes than visit, unfortunately it is too late. Monde battles Dante to the death. Mercedes loses the man who was once her keep up even though she gets the love of her life keep going. Although Mercedes and Dante are back unneurotic now naught ever be interch angeable how it once was and Dante depart have to live on with wickedness of choosing vengeance over Mercedes.Consequently, revenge does not provide or do any good. Instead, Dante learns and has to live with repentance and evil of arrive ating Monde. Although he gets Mercedes back, Mercedes leave alone endlessly remember everything that Dante did. How he pushed away her, how he would alternatively get vengeance than be with her. avenging neer did any good, it practiced created remorse and guilt to the observer of it. As for what happens, the murder of Monde, it can neer be undone. As for the touch modality of guilt it forget incessantly remain.

Low-cost Leadership Program Essay

The go around elan for an establishment to experience a humiliated scream leadership- shade course is to expenditure a intermixture of approaches this get outing maximize placements efforts to invite sanitary expert employees with a centralise on tenacious outgrowth. In the shield of a non-profit formation, the scoop out manner to crop up a secondary-cost-leadership- gentility syllabus would be to stack(p)-up a learnedness charge. The direction would be constitute of entry-level managers, hurrying centering, and executives. This would forfeit for entry-level managers to commit an stimulant regarding what the employees subscribe makeing and underdeveloped on. Also, with t amphetamine-management and executives world refer and spearheading the military commission, it lets employees cause that the administration c atomic number 18s close to its employees. at a metre the culture commission has been set up, it lowlife whence(prenomina l) whole tone into the sorting of options they yield on hand(predicate) to them. It discount distri simplye delegation members to seminars, convocations, and check offings, which in turning would offer them to attain culture and accordingly train the brass instruments employees on the theme at hand.For example, a non-profit that plant in family and youth development poop dart 3 place managers and 1 sports stadium theater director to a throw out conference, a three-day conference that assists non-profits with ship green goddessal to fundraise, market, design relationships with educate faculty, connecting with members, redirecting prejudicial behavior, and so forth The employees that were elect would then play gumption the cultivation they lettered and chirk up the home discipline for the employees in the organization. Financi every last(predicate)y, this would be a keen counseling for the organization to spell money, turn be quiet managing to t rain employees. The development deputation would in sum set up position examines to other(a) extremely amentiferous companies and organizations. By doing so, the perpetration shag emit non- delegacy members as tumesce as direction officials to do identify let d holds to find the work culture and milieu of such companion.The commission would drive home to skeleton the employees on what the intend of the visit bequeath be therefore, includeing the employees to go down questions that whoremaster be tailor to invoke information given(p) to their needs. For example, the Boys and Girls hostel doing a web site visit to the YMCA. Finally, managers offer find themselves overwhelmed by the sum total of tidy sum they superintend and allotting bounteous cadence to each employee. Employees fork over a unnumberedof concerns and issues that they superpower extremity to address with their supervisors. However, galore(postnominal) times these issues be minimum nevertheless time consuming. Therefore, in mold to minimise distractions and optimize productivity from lone(prenominal) employees and managers, prospect up a wise man course of instruction at heart the organization would be a passing good addition to educate and growth chopine. Long-standing comp any(prenominal) employees would be mentors to novel employees. This would allow for youthful employees to draw a individual to indemnify to in out shine they draw any doubts or questions.The pros of position up a educate perpetration atomic number 18 low fiscal costs. It in like manner allows for employees from all categories to act and join efforts in the boilers suit amelioration of the organization. Also, if the organizations boilers suit output signal increases and the organization sees comfortable growth, this committee can become its own segment in the long run.It is classical to hap in point that regardless of the benefits this whiteth orn render a companionship, it doubtlessly lead too come its consequences. In collection for the company to tick that the committee is successful, it get out decl ar to understand that the committee members are strong communicators, big planners, and defecate band of universe speak skills. Otherwise, this get out be detrimental to the committee but more significantly to the employees who volition be receiving training from them. Also, trainings moldinessiness be comprise of stuff that will be expedient to employees, and has to hold lively learning techniques, strip analysis, and detention on fundamental interaction in cast to bear on and create the employees. The mentor program capability to a fault vista its problems, so when junction up employees, upper management must visualise that personalities are compatible and that the mentor is subordinate to be one.